for purpose-led brands

eCommerce Growth Agency for Purpose-led Brands

eCommerce Growth Agency

for Purpose-led Brands

We help mission-driven brands scale beyond 7-figures through smart strategy, standout design, and performance marketing that converts.

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Strategic. Design-driven. Resulted-focused.

We are not just another digital agency. We are your eCommerce growth partner.

At Melrose Agency, we help purpose-led eCommerce brands scale sustainably through design-driven and strategic marketing that delivers real outcomes. From email marketing to paid ads, every strategy we craft is intentional, built to engage, and designed for growth.

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Email & SMS Marketing

Personalised email and SMS. Our campaigns and automations go beyond the inbox, helping you nurture relationships and increase customer lifetime value.

Paid Advertising

Design that stops the scroll, strategy that drives results. We scale your ads through compelling creative and performance-driven tactics across every channel.

eCommerce Strategy

From the first touchpoint to checkout, our strategy moves with your customer. We scale your brand through insight-led decisions and a seamless experience across every channel.

FueLling sustainable growth for PURPOSE-LED BRANDS through creative, outcome-focused marketing that strengthens both profit and purpose.

Brands We've Worked With

ALLBIRDS

BOH RUNGA

COTOPAXI

HYDRO FLASK

SUMMER VIBES

"The positive results from joining Melrose have been almost immediate. I couldn't be happier with the sales boost that we have seen."

Chris Branch

Summer vibes

"Their email automation services have been an absolute game changer for us!"

Brooke

REBA

Reasons We Should Partner

CLIENT OWNERSHIP

Full ownership, access and transparency over your email and ad accounts.

REAL TIME REPORTING

24/7 reporting access, offering insights into best performing creatives & campaigns.

INTEGRATIONS

Integrations used to your advantage, sharing data and audiences between platforms.

HOLISTIC APPROACH

Alignment on creative, paid ads, and email marketing to work seamlessly together.

Partner with Melrose

We're opening a limited number of partnerships this quarter. Schedule a discovery call to explore how we make an impact for your brand.

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We’re excited to welcome @braveface as the newest Melrose Agency partner 🖤

BraveFace empowers people who want to be the best they can with the tools they need to overcome unwanted feelings of stress and worry. And we’re proud to support that mission.

With their Australian launch officially underway ✈️we’re driving growth through new email designs, paid advertising, and strategic guidance. 
Here’s to bold ideas and fearless execution 🤝

Driving traffic? Great. But are you making the most of it?
⁠
We’ve put together 7 proven ways to increase your AOV 👉🏼

These are the quiet levers that grow revenue without having to spend more on ads to generate more traffic!

From cluttered and overlooked to clean, compelling and conversion-focused 💌

Your welcome series shouldn’t stop at “here’s 10% off.”

It should tell your story, build trust, handle objections, and make your offer feel like a no-brainer.

Build this 6-part sequence for new subscribers, designed to turn window shoppers into first-time buyers 👀🛒

🚫 Propaganda I’m not buying in eCommerce 2025

❌ Klaviyo is just for welcome and abandoned cart flows ❌ The more SKUs, the more money you’ll make ❌ Flash sales are the only way to boost revenue ❌ Outsourcing fulfillment is only for big brands ❌ If it didn’t work in the first week, it never will ❌ Going viral is the goal ❌ You only need email once you have a big list

Here’s what actually scales: ✓ Flows that nurture before and after the first purchase ✓ Clear, focused product offerings (less overwhelm = more conversions) ✓ Healthy margins and consistent offers > panic discounting ✓ Fulfillment partners who free you up to build ✓ Strategic tweaks > scrapping good ideas too soon ✓ Sustainable traffic > unpredictable virality ✓ Email should be your first channel, not your last

Let’s stop romanticising chaos and start scaling properly.
 What “eComm truths” are you done with?

May’s recap… Swipe for trends, emerging strategies and team moments. 👉🏼

Master these email fundamentals to build trust with inbox providers and ensure your emails land where they are meant to 💌

Neon lights, fast lanes and big eCommerce updates… Shopify’s latest edition just dropped and we’re loving the Grand Theft Auto Miami Vice theme 😍

Visuals aside, it includes 150+ updates, so we’ve pulled the key highlights just for you.

Let us know what you think!

Say hello to Hannah 👋🏼

Our new creative coordinator and the reason Melrose is looking extra good lately ✨

Swipe to get to know her 👉🏼

Recommerce is changing the eCommerce game. ♻️  Top brands like Lululemon and Assembly Label are boosting revenue and retention by launching resale marketplaces directly inside their stores. 
This growing trend, known as recommerce, lets customers trade in pre-loved items for credit or cash, helping brands increase customer lifetime value, reduce returns, and align with their sustainability goals. 
Forget third-party platforms like eBay or Depop. With apps like Furloop and Recommerce, Shopify brands can now launch their own branded resale experience with full control over pricing, approvals, and payouts.
✅ Better customer retention ✅ More revenue per customer ✅ A sustainable eCommerce strategy

If you sell fashion, homewares, accessories, or tech, this is your signal to explore recommerce in 2025.

A quick check-in and our first monthly recap 🤍 here’s a peek into what’s happening behind the scenes.

📢 Meta Ads Are Changing. Big Time.

And what’s coming is iOS14-level disruptive. If you know you know.

🚫 Manual ad buying? Gone by mid-June. ⚙️ AI-powered Advantage+ will take over. 🎯 Retargeting + interest targeting will be heavily restricted. 🎥 Creative is now your #1 lever for performance.

Agencies won’t be able to “optimise” like they used to—because manual controls are disappearing. What matters now? High-performing, high-volume creative.

If your current strategy doesn’t include creative testing, copy variation, and consistent output—you’re already behind.

Busting the biggest Meta Ads myths I hear all the time!

🚫 Myth 1: I need to change ads every few days to keep them fresh
✅ Reality: Nope. I’ve seen brands sabotage their own results by tweaking ads too often. Every time you change an ad, you reset the learning phase—and that kills performance. The key is testing variations without disrupting high-performing ads.

🚫 Myth #2: Boosted posts are the same as running ads
✅ Reality: Boosting is just surface-level exposure. If I want real results, I use Ads Manager, where I can optimise for actual conversions, and not just exposure.

🚫 Myth #3: Spending more means getting more results instantly
✅ Reality: Scaling too fast leads to higher costs and ad fatigue. Instead of doubling my budget overnight, I increase it gradually or use automated rules to scale smarter.

🚫 Myth #4: Retargeting is the only strategy that works
✅ Reality: I get why people say this, but relying only on retargeting is a huge mistake. I focus on top-of-funnel prospecting too, using broad audiences, strong UGC, and a killer offer to pull in new customers—not just chase the same people over and over.

🚫 Myth #5: Meta Ads Don’t Work Anymore
✅ Reality: I hear this all the time. But the truth? Meta Ads still drive massive results—if you know how to use them right. The brands I work with scale by focusing on high-performing creatives, automation, and first-party data (like email lists and website traffic).

🔥 Bottom line? Meta Ads aren’t dead. But the old way of running them is. If you want real results, you need to adapt, test smarter, and let Meta’s AI do its job.

Exciting partnership news! We’re teaming up with @thecurveplatform to help make financial education accessible to all women 📚

Through emails marketing and paid ads, we’ll be working together to break down barriers and build a more informed and confident community 💌

At Melrose Agency, we’re all about helping purpose-led brands scale, and The Curve’s mission aligns perfectly with our passion.

They’ve recently launched The Investing Club, a space where women can learn how to invest, stay up to date with the stock market and take control of their financial future. Go check it out!

Apple Mail’s iOS 18.2 update is big news for your 2025 email marketing strategy.

If you want your emails to keep landing in the right spot and more importantly, getting opened - you’ll definitely want to pay attention to this.

#emailmarketing #emailmarketingtips #applemail

Introducing our 2025 email marketing packages… Beautifully designed custom email flows, delivered in just 30 days.

If your emails need a design refresh or if your missing key flows that are losing you revenue, then these packages are for you!

One time fee, no ongoing agency retainer.

Contact us for more information 💌

#klaviyo #emailautomation #emaildesign

There is an art to scaling ads successfully, and it’s about more than just increasing your budget.

It’s about optimising, testing, and understanding what works at every stage.

Swipe through to discover key strategies for scaling your ads without losing efficiency or ROI!

#metaads #scaling #paidsocial #ecommercetips

We loved collaborating with @theguideliner to create stunning email designs and an email automation strategy that fuels engagement and builds community. Here’s a peek at some of the eye-catching emails we designed ✨

As we wrap up 2024, we have space for one more email project 💌

Want to elevate your email strategy? Send us a message to get started.

#emailmarketing #emaildesign #emailautomation

It’s that time of year again—Black Friday & Cyber Monday prep is in full swing at Melrose.

We’re creating some exciting campaigns to help our clients crush their holiday sales goals.

And that’s not all... 👀 We’re also working on something extra special—a mini rebrand! Stay tuned for fresh new looks and even more innovative ways to help your business grow. 🙌

It’s going to be a BIG season, and we can’t wait to show you what’s coming next!

CLIENT SPOTLIGHT ✨

@shelleyfergusonstudio recently dropped the dreamiest furniture collection 💌 And we have a few items on our wishlist as we look for a new office space! 👀

Go check it out and tells us what your favourite pieces are!

Congratulations to our client @remionline_ on the successful launch of their second season fashion marketplace 👏🏼

REMI blends buying, selling and repurposing with a rich social experience that makes shopping more personal 🤳🏽

We love working with brands that make a positive impact on the community and that have a sustainable approach to fashion consumption.

Helping them bring their vision to life was super exciting and rewarding ❤️

Make sure to check out their epic new platform.

This is your sign to include carousels in your weekly content plan ‼️

Here are some content ideas to use in your carousel posts:
- Day in the life
- behind the scenes
- 5 ways to…
- My secret to…
- Our take on…
- Our favourite moments last month
- Success stories / testimonials
- 5 lessons we’ve learnt this year so far

Follow along for more ☝🏼

#instagramfeatures #instagramalgorithm #instagramcarousel

Ready to elevate your email marketing strategy? 💌 Contact us today for a free audit

The Summer ‘24 Edition is here 📩 featuring 150+ updates. We’ve gone through every single new feature and here are three you should be using for your ecommerce store.

#shopifytips #ecommercetips #ecommercenews #shopify

We’re getting really busy this EOFY… We have one space left for a client this month and then we’re closing our books for a little while. 🤍

If you’re needing a last minute boost in sales this end of financial year, send us a DM 💬

Our favourite search engine platform 🤫

#tiktok #searchenginemarketing #searchengineoptimization

Hello, Gold Coast! 🌊 After witnessing the e-commerce landscape thriving and evolving here, we saw the need to provide specialised support to help brands navigate and grow in the digital space.

Introducing Melrose Digital Agency - dedicated to helping ecommerce and online businesses succeed digitally.

Whether your goal is to increase sales, generate leads or automate digital channels, we’re here to guide and support you every step of the way.

Website launching soon 👀 stay tuned.

#digitalmarketingagency #goldcoast #ecommerce

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2/14 Edgewater Ct, Robina
Gold Coast, QLD
Australia

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for purpose-led brands

eCommerce Growth Agency for Purpose-led Brands

eCommerce Growth Agency

for Purpose-led Brands

Strategic. Design-driven. Resulted-focused.

Strategic. Design-driven. Resulted-focused.

Email & SMS Marketing

Paid Advertising

eCommerce Strategy

Brands We've Worked With

Reasons We Should Partner

CLIENT OWNERSHIP

REAL TIME REPORTING

INTEGRATIONS

HOLISTIC APPROACH

Partner with Melrose

​

Let's Work Together

Let's Work
Together